The first step is to perform research regarding your idea, concept, or invention. Before approaching companies and/or seeking legal
protection for your idea, we consider it highly important to research both the commercial and legal viability of your new idea.
Most marketing and licensing professionals offer a free or very affordable consultation. This indepth review prevents unnecessary spending of money and time.
The next step is to move your idea toward reality in order to professionally present it to manufacturers and potential licensees.
This entails creating brochures, prototypes, and other marketing materials to visually convey your invention's potential.
Professional designers can create these materials and develop exciting visuals that will be key in getting the attention of
prospective companies.
Finally it is time to publicize and license your product. At this stage press releases, newspapers, magazines, and other
periodicals are contacted to gain exposure for your product.
Your idea is also presented to manufacturers in your industry and displayed at relevant tradeshows.
When a manufacturer expresses interest in your idea, a licensing agent will help you negotiate a fair and profitable agreement. Having an experienced
professional review the terms of your agreement before making a commitment can often save thousands in royalty payments.
